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Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients' paid search campaigns, full-service organic search "Findability" from SEO audit through content strategy, display advertising, and other forms of effective audience targeting. Clients include fast-growth companies and recognized brands alike. He is author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008) and a co-founder and longtime board member of HomeStars, a consumer review site that recently reached #71 on PROFIT mag's Profit 500. His current goals include improving Page Zero's "inbound strategy" and authoring new tools.