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Caitlin Jeansonne is Social Media Director at MMI Agency in Houston, Texas. Caitlin specializes in strategic planning and implementation of robust organic and paid social media programs for clients in a variety of B2B and B2C industries. With more than 10 years of focus on digital strategy, Caitlin’s past experience includes SEO/SEM project and team management, social media management, and user experience roles. In 2008, Caitlin served as the strategy lead on the relaunch of Southwest Airlines’ blog, “Nuts About Southwest,” which was named Best Corporate Blog in the Platinum PR Awards for 2008 and 2009. Caitlin has been published in The Public Relations Strategist on the topics of mobile and digital public relations and has spoken to groups that have included the NTEN Nonproﬁt Technology Conference, Pubcon Social Media and Optimization Summit, and to students as a guest lecturer at her alma mater Texas A&M University.